meg mcmahon

I was newly graduated & wretchedly unemployed. COVID had the world in a standstill, & George Flloyd’s murder had my home city ablaze for weeks.

Local hair salon Blondeluxe had been broken into, and put out a call for help on IG: they needed a new front door, & they needed to make a statement of solidarity to the world.

While the salon & most of Minneapolis slept, I spent a week of early mornings shaping their brand slogan into a strong, simple, & relevant message for the times. Blondeluxe replaced their front door with a glass one long ago, but I’ll never forget the sense of purpose this project gave me during a time when so much of life was out of my hands.